E.G.O.S. Release Campaign

Big things coming soon for local band, but how big are the things?

WHO ARE TALL RELATIVES?

One of my main passions alongside my creative work is music, with my band Tall Relatives being a great testing ground for my skills. Playing music is such a hugely integral part of my world, and something I felt pushed me to be a more creative person.

For the release of our 2021 single 'E.G.O.S.', we moved to a more synth-led Alt Punk style sound. Visually, we needed to find a new identity that could match the more synth / electronic sound that the personality of the song had.
 

FIRST TEASER

Teasing this style, I wanted to try 3D Animation to complement the synthy tones. This was one of my first expeditions into After Effects, and was a great learning tool for simple animation.

launch video

June 16th saw the launch of the Pre-Save campaign for 'E.G.O.S', starting with a promotional video I designed, to span our Instagram & Facebook channels.

Taking inspiration from Apple Music's style of promotional videos, I used After Effects & Premiere Pro to comp together this really engaging video that announces the Single Art - through rotating a 3D cube, and then a 3D version of the single art, showcasing the physical depth and immense colouring of the art.

Spotify Canvas

Finally on July 2nd, we released 'E.G.O.S' to the world. Pairing the song, I crafted a 7 second looping Spotify Canvas - which plays as the background visual for the song, allowing the listeners to full immerse themselves in the world of 'E.G.O.S'. 

Once again teaming up with After Effects, Premiere Pro & Photoshop, I had to breakdown the actual Single Art to ascertain the pink squiggly lines for the circles, and then comp it together with the rotating 3D Animation in After Effects, to finally move it all into Premiere Pro to add the final touches.

LAUNCH GIG

July 2nd, we were finally able to bring 'E.G.O.S' live to the stage, capitulating in a sold out release show at Bar Open in Fitzroy. The show culminated many months of hardwork, and I made sure that we launched the song in the most interesting way possible.

For the event, I created a Video Visualiser in the 'E.G.O.S' thematic style, to really elevate the production look of the show. Using Premiere Pro and snippets of After Effects, combining all of the elements used in the lead up to the release with a few more visuals, helped to create a great atmosphere for our live show.