AWARD Folio
12 gruelling weeks breaking down the briefs of AWARD School, did all 10 briefs make it through the ringer?
Brief 1: Outdoor / Poster
Client:
Windex
TA:
Anyone who wants their windows crystal clear
PROPOSITION:
For the cleanest glass
Brief 2: Print campaign
Client:
Carsales.com.au
TA:
Anyone looking for a used car at a good price.
Service:
Search thousands of used cars for sale.
PROPOSITION:
There’s a used car for every driver.
Brief 3: film / tvc
Client:
Ikea
TA:
Sustainably minded people who don’t want their old furniture to go into landfill.
service:
Ikea will buy back your used furniture and give you a voucher in return.
PROPOSITION:
Give your old furniture a second life.
Brief 4: radio
Client:
Heaps Normal Beer
TA:
People who feel like a beer but don’t feel like getting drunk.
Product:
Non-Alcoholic Quiet XPA
PROPOSITION:
Beer without the consequences.
Brief 5: social media
Client:
Nicorette
TA:
Smokers who are ready to quit but need support
product:
Nicorette Gum
PROPOSITION:
Nicorette helps break your habit.
Brief 6: PR
Client:
Tourism New Zealand
TA:
Australians who want to experience a different kind of winter holiday.
service:
A winter holiday in New Zealand
PROPOSITION:
Winter is different in New Zealand.
Brief 7: digital
Client:
Squarespace
TA:
Anyone with an idea that needs an audience online.
Service:
Professional Website Builder
PROPOSITION:
Don’t just dream it, build a website.
Brief 8: direct
Client:
HCF
TA:
Those who cherish their cats and dogs like family.
service:
Pet Insurance
PROPOSITION:
Pets are part of the family too.
Brief 9: integrated campaign
Client:
Taronga Zoo
TA:
People who love animals, and want to support wildlife conservation.
product:
Day pass to Taronga Zoo
PROPOSITION:
Every ticket to Taronga Zoo helps animals in the wild.
Brief 10: commercial creativity
deliverable:
Come up with an idea for a product, business or entrepreneurial idea.
concept:
Smartphone App that connects your local community, allowing you to lend your household amenities or utilities to those in need.
TA:
Households aged 18-60, low-high socioeconomic status.